About
David Wells, founder of Redpoint Project, isn’t your average coach. He’s a catalyst for transformation, a guide for men on a journey of discovery and education. With a background spanning from completing Apogee Man Year 1 to coaching Brazilian Jiu Jitsu, David understands the journey of personal growth intimately. He guides men through transformative challenges, inspired by his own experience from the “Nice Guy” archetype to living as a ’Good Man’ and embracing masculinity.
He’s not just about physical fitness; he’s about holistic development, addressing the deeper layers of masculinity and personal growth. “Reach Your Next Summit” isn’t just a slogan for David; it’s a mantra. It’s about ascending to the next Apogee, conquering self-doubt, and embracing the journey with courage, commitment and consistency. If you’re ready to climb higher, to challenge your limits, David is the guide you’ve been seeking.

The Core Problem Men Face
Men feel trapped in societal expectations of masculinity and struggles with personal growth in that direction.
Top 5 Emotions Around That Problem
- Frustration: Feeling stuck in a role he’s expected to fulfill.
- Inadequacy: Believing he doesn’t measure up to traditional masculine standards.
- Resentment: Towards societal pressures dictating his behavior.
- Isolation: Feeling alone in his struggles with masculinity.
- Desire for Change: A longing to break free from these constraints.
Top 5 Biggest Fears
- Fear of Rejection: Worried about not being accepted if he deviates from societal norms.
- Fear of Failure: Concerned about not meeting expectations as a provider and father.
- Fear of Confrontation: Avoids conflict to maintain harmony, even at his own expense.
- Fear of Judgment: Anxious about being judged for expressing vulnerability.
- Fear of Disconnection: Worried about losing connections with loved ones if he changes.


How Fears Affect Close Relationships
- Spouse: Fear of rejection and failure may lead to strained communication and emotional distance.
- Children: His avoidance of confrontation might result in difficulty in setting boundaries and providing guidance.
- Friends: Fear of judgment may prevent men from opening up, leading to surface-level relationships.
- Colleagues: Fear of failure may inhibit risk-taking and hinder career advancement.
Conversational But Hurtful Things Those Relationships Might Say
- Spouse: “You never stand up for yourself. It’s exhausting always having to make decisions for us.”
- Children: “Why don’t you ever spend time with us? You’re always working.”
- Friends: “You’re so uptight. Loosen up and have some fun for once.”
- Colleagues: “You always play it safe. You’ll never get that promotion if you don’t take risks.”
What Didn’t Work: Past Failures
- “I’ve tried therapy, but it felt too clinical. Books just don’t provide the personal interaction I need.”
- “I attended men’s groups, but I still felt like I couldn’t open up completely.”
- “I’ve explored personal development seminars, but I left feeling motivated temporarily, without lasting change.”
- “I attempted to seek guidance from friends, but their advice felt superficial and didn’t address my deeper issues.”
- “I’ve dabbled in mindfulness practices, but they didn’t provide the specific guidance I needed for my personal growth journey.”
What Can Work: Future Success
- Embracing a Growth Mindset and understanding Education is a lifelong endeavor.
- Being Vulnerable for the purpose of facilitating Growth within a community of like-minded men.
- Leaning into the experience of men who are further along a parallel path to you.
Best Practice
- “A man doesn’t think his way into action. His actions change his behaviors. And his behavior changes the way he thinks.” – Matt Beaudreau

Want to work with me?
Send me an email.
